Real Estate Mogul, Barbara Corcoran said, “Home staging is no longer optional in this real estate market. It’s what will make the difference in whether your home sells or not.”
As a Certified Real Estate Staging Professional with a marketing background, home decorating experience, and real estate staging skills, I help homeowners and real estate brokers get top dollar for their homes/listings, and help them get it fast! The truth is, homeowners view their home through rose colored glasses, but home buyers look at houses through magnifying glasses! Homeowners want to sell their home for their asking price, but every home buyer’s goal is to have their reduced offer accepted. When potential buyers tour a home, they make a mental list of every negative thing they see. As their list grows, their offer shrinks. Staging ensures that their list is short, and that their offer is swift and close to the homeowners’ asking price. The National Association of Realtors reports that non-staged homes stay on the market twice as long as staged homes. Staging your home for sale is an investment in equity, not an added cost.
When you have your home staged BEFORE it is photographed for the MLS, and BEFORE it goes on the market, you capture the online home shoppers, and make the minimum investment with maximum impact. When your home looks its best from the start, you take advantage of the home buyers that will tour during the first days and weeks your house is for sale. Staging makes buyers want to move in, not move on. It creates a strong first impression, something you don’t get a second chance to make. Remember, the investment in a complete home staging is always less than the first price reduction!
FEE: Initial Consultation-$150 for up to 2 hours plus written report within 48 hours. Additional staging services priced per job.
My home was on the market for several months. It’s a lovely older home with plenty of charm but was only sparsely furnished after my divorce. So after 150+ showings, my realtor brought in Sharon, and that made all the difference. She brought in new and arranged existing furniture that fit the style of the home and accented its strengths. She advised me to further de-clutter rooms that I had already considered so; Sharon truly has a decorator’s eye. A few simple moves- a piece of artwork for the wall, a burlap table runner, and a new position for my dining room table- and the dining room went from being a room with potential to a room ready to host Thanksgiving! With more natural light, clean lines of sight, and a few choice seasonal touches, Sharon made my home look inviting without looking ‘lived-in’. Not only did it look great, but I received an offer from a buyer who saw the house the Monday after the weekend that Sharon was there. Her combination of straight-forward practicality and a decorator’s vision produced wonderful results in staging my home.
Ron J. Haddonfield, NJ